Our Company

We are passionate about creating the ultimate salmon experience. As the world’s largest producer, we are the King salmon experts with more than 30 years of farming, processing and branding this unique breed.

Our Purpose

Creating the ultimate salmon experience

Our values

Maximisation of value

Continuous improvement

Integrity

Teamwork and culture

Our vision

To be the most valued organisation in Te Tau Ihu and the world’s most inspirational salmon company

Our mission

We want all NZKS interactions to leave stakeholders better off as a result

Supporting strategies

Health, safety and food safety

Farm one species: King salmon

Dominate premium salmon niches

Brands

People

Community engagement

Sustainability

Cost efficient

Our story

The New Zealand King Salmon company was a pioneer in marine salmon farming in New Zealand, utilising King salmon stock introduced from California over 100 years ago. We have been growing and selling King salmon to consumers in Aotearoa and overseas for over 30 years. We have a well-established domestic market share along with a successful history in offshore markets.

We believe our key points of difference are the rare species of salmon that we produce and the high-quality premium brands that we have developed. We’re proud that our Ōra King brand has ensured that we are one of the first protein companies in the world to achieve branding through to the restaurant menu.

We believe our key points of difference are the rare species of salmon that we produce and the high-quality premium brands that we have developed. We’re proud that our Ōra King brand has ensured that we are one of the first protein companies in the world to achieve branding through to the restaurant menu.

Our markets

We have a well-established domestic market share along with a successful history in offshore markets.

Our operations from egg to plate

We believe a key component to ensuring the highest possible quality and enabling year-round supply of King salmon is controlling all elements from breeding right through to engagement with our customers and chefs.