Description

Are you a business owner, manager or someone in charge of marketing a business?
Aware that marketing is important but not sure how to plan well and manage your marketing? 

The Understanding Marketing Basics course run by Nikki from Better Marketing takes us back to the beginning to understand our goals and make a well informed plan: 

• What is marketing?
• The importance of market research
• Marketing strategy & planning
• Creating a marketing plan
• Targeting your market
• Platforms, frequency, consistency, creative + budgeting
• Measuring effectiveness
• Common marketing mishaps
• Resources & tools 

Work through these important foundation topics, grow your understanding, carry out a few exercises during the workshop to come away with the outline of your new marketing plan. 

"It has been amazing working with Nikki on getting my marketing strategies reviewed and improved. Nikki's infectious enthusiasm, passion and positivity has made me more excited and inspired about my business after each meeting. I really love Nikki's attention to detail and get-things-done attitude. She has great people skills and I have learned so much already on what to do and what not to do :). I would totally recommend Nikki as a marketing coach and as someone who really loves what they do and is super invested to help 
your business thrive." 
 - Eva, Eva Pemper Wines

Nikki Annand, with her business Better Marketing, has been helping businesses & organisations with their marketing knowledge, planning and execution for 12 years. Nikki first became passionate about marketing when she studied a BA Honours Degree in Marketing in the UK. “My goal is to help businesses understand that marketing can be simple, remove the overwhelm, highlight the importance of understanding their audience and making a plan to ensure activity and spend is as effective as possible”. Nikki has worked with corporates, small business, local government and not for profit sectors and looks forward to continuing her passion of making marketing better.

Limited to 10 businesses 

Chamber members: $500+GST per person | Non members: $625+GST per person 

* Regional Business Partner Funding of up to 50% available for eligible businesses, please contact alistair@marlboroughchamber.nz for details